Gamification for business

Currently, on various sites, including sites for business, you can find elements of so-called gaming (gamification) - a technique that turns the interaction of the user with the site into an exciting game. The main purpose of using various elements of gaming on the sites is to involve potential customers in interaction with the brand, increase the motivation of website visitors to perform the actions necessary for the brand, and also to create more vivid impressions of contact with the brand.